The size of the online market will be
enlarged, close to the breaking point
In fact, now like a raging fire medical
electricity supplier, including medical devices share accounted for nearly
half, part of the medical device companies have benefited from online.
In early 2014, the electricity supplier
channels of medical equipment sales accounted for total sales of 25.82%, far
higher than the average level of the pharmaceutical industry.
As for the line pharmacies, medical devices
generally accounted for more than 5% in the next. As early as in the
pharmaceutical business is prevalent, the line drugstore sales in the medical
device this is gradually transferred to the line. From the current situation,
the political influence of pharmacy is more sales stagnation, rather than
falling in absolute value, and this state will continue, should pay attention
to the pharmacy service experience the biggest selling point.
Share in the pharmacy for medical devices
are scarce, so by the impact is relatively small, not to mention originally
pharmacies do not attach too much importance to this piece, experience also
needs to be strengthened, so the focus of attention in the future or online.
"The line is different from the
consumer experience, and can not be said to the pharmacy channel line will be
weakened, we will come to the reasonable investment according to the market
demand." Diving medical vice chairman Wu Qun said.
Competition will further intensify
cooperation and win-win strategic considerations
Although the policy to be open, but the
medical device enterprises on the net should be careful. Fact, most enterprises
have already "secretly" online layout, not to mention pharmaceutical
commercial enterprises in this piece also occupy a large share, throughout
Kangai, 1 medicine net online pharmacies, medical equipment sales always in the
forefront.
Experts predict that the new policy will
hit the operating mode of medical equipment and medical devices business market
will form a handful of dominated most of the market share, certain quantity of
electricity supplier companies control the corresponding segments of the
market, the share of electricity providers to the coexistence of the situation.
Obviously, the relationship between medical
and pharmaceutical business enterprises will form a competing, more optimistic
about the former, "its professional, complete varieties and investment are
the advantages of". Shang Feng said, in the short term may be on a par
with, but the future of the brand's advantage will be highlighted.
Unfortunately, the electricity supplier of
medical devices has been the window period, the best time to have missed. Now,
if the enterprises want to come in, must rely on professional win.
