The size of the online market will be enlarged, close to the breaking point

In fact, now like a raging fire medical electricity supplier, including medical devices share accounted for nearly half, part of the medical device companies have benefited from online.

In early 2014, the electricity supplier channels of medical equipment sales accounted for total sales of 25.82%, far higher than the average level of the pharmaceutical industry.

As for the line pharmacies, medical devices generally accounted for more than 5% in the next. As early as in the pharmaceutical business is prevalent, the line drugstore sales in the medical device this is gradually transferred to the line. From the current situation, the political influence of pharmacy is more sales stagnation, rather than falling in absolute value, and this state will continue, should pay attention to the pharmacy service experience the biggest selling point.

Share in the pharmacy for medical devices are scarce, so by the impact is relatively small, not to mention originally pharmacies do not attach too much importance to this piece, experience also needs to be strengthened, so the focus of attention in the future or online.

"The line is different from the consumer experience, and can not be said to the pharmacy channel line will be weakened, we will come to the reasonable investment according to the market demand." Diving medical vice chairman Wu Qun said.

Competition will further intensify cooperation and win-win strategic considerations

Although the policy to be open, but the medical device enterprises on the net should be careful. Fact, most enterprises have already "secretly" online layout, not to mention pharmaceutical commercial enterprises in this piece also occupy a large share, throughout Kangai, 1 medicine net online pharmacies, medical equipment sales always in the forefront.

Experts predict that the new policy will hit the operating mode of medical equipment and medical devices business market will form a handful of dominated most of the market share, certain quantity of electricity supplier companies control the corresponding segments of the market, the share of electricity providers to the coexistence of the situation.

Obviously, the relationship between medical and pharmaceutical business enterprises will form a competing, more optimistic about the former, "its professional, complete varieties and investment are the advantages of". Shang Feng said, in the short term may be on a par with, but the future of the brand's advantage will be highlighted.

Unfortunately, the electricity supplier of medical devices has been the window period, the best time to have missed. Now, if the enterprises want to come in, must rely on professional win.